Tuesday, April 8, 2008

Differences between Google AdSense, and the Yahoo Publisher Network (YPN)

  • Adsense has more ad unit choices. Adsense also has a search button that YPN doesn’t. Google offers image ads also.
  • YPN only offers the traditional ad sizes, and ads for RSS feeds.
  • AdSense accepts all international publishers; YPN does not allow international publishers while it’s in beta stage.
  • YPN pays higher commissions than Google Adsense to the publishers.
  • YPN allows publisher to select ad categories.
“Ad categories serve as suggestions and will be used in combination with other technologies to determine which ads will be displayed on your web site. Selecting ad categories for a web page does not guarantee that only ads from those categories will appear.”

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