Showing posts with label Adsense Alternatives. Show all posts
Showing posts with label Adsense Alternatives. Show all posts

Saturday, January 19, 2008

Cost Per Impression (CPM) Ad Networks

Primarily CPM Based Ad Networks

CPC (Cost Per Click) Ad Networks

CPC (Cost per click) ads are the most famous Ad networks these days. So here are some links which might be useful. I will be covering most reliable ad networks in detail in this blog.

Cost Per Action (CPA) Ad Networks

Friday, January 18, 2008

“Don’t put all your eggs in one basket” theory for ad publishers

As you know every business should have a start. You will start your business with minimum resources and gradually develop. Later you may realize that you have to diversify your business to optimize profit and minimize risk.
Micro and macro business environment is ever changing. So your revenue will change accordingly. Political, social, economical, environmental factors will play vital role here.

So investment diversification was practiced by lot of business entities to minimize risk. We can simple call it as “Don’t put all your eggs in one basket” theory.

This theory applies to internet advertising business also. Long term success and survival should be the core interest of a business entity. Short term profit will make you happy but it can lead to total destruction.

So when you are developing your business think about the theory and try to diversify your business. Too much diversification will reduce your profit. So practice it for optimum level.


You can consider different CPC providers like Adsense, Bidveriser, Clicksor and different affiliation like CJ, ebay. There are lots of alternatives available. So its up to you to explore.

Why Adsense alternatives ?

There may be lot of reasons you to consider Adsense alternatives. I would like to explain some of them to support you to get a better start. My main objective of this site is to discuss in detail about Adsense alternatives.


Few reasons to consider Adsense Alternatives :
(a) You are not accepted to Adsense program.
Sometimes Google may not accept your application for Adsense program. So now you have to consider using Adsense alternatives.

(b) Your account banned by Adsense
Your account may ban by Google due to various reasons. Generally it may be due to invalid clicks or breach of Google TOC.

(c) Adsense may not give you enough revenue
Adsense use smart pricing(No one knows the formula) which is depending on your site impressions, CTR and ECPM, etc. So it may not work well for you.

(d) You want to earn some additional revenue while keeping Adsence.
Sometimes you may decide to add some other advertiser to the same site without breaking Google TOC.

(e) Don’t put all your eggs in one basket
This is a very important lesson we have to learn everyday. You may have Adsense account with hundred sites generating thousands of dollars. But what will happen if your account ban by Google for any reason. You will loose all your income. So don’t think to keep one advertiser just considering profitability factor only. Profitability is not the only issue you have to consider.