Differences between Google AdSense, and the Yahoo Publisher Network (YPN)

• Adsense has more ad unit choices. Adsense also has a search button that YPN doesn’t. Google offers image ads also.

• YPN only offers the traditional ad sizes, and ads for RSS feeds.

• AdSense accepts all international publishers; YPN does not allow international publishers while it’s in beta stage.

• YPN pays higher commissions than Google Adsense to the publishers.

• YPN allows publisher to select ad categories.

“Ad categories serve as suggestions and will be used in combination with other technologies to determine which ads will be displayed on your web site. Selecting ad categories for a web page does not guarantee that only ads from those categories will appear.”

What are the Similarities between AdSense and YPN.

1 They both have similar ad format and largest publisher and advertiser networks.
2. Both offers ability to advertise on RSS feeds.
3. They don’t allow Google & Adsense to run in same web page.
4. Minimum payment is $100.
5. They don’t disclose how much you earn from each advertiser or category.
6. Terms and condition are similar.

YPN vs Adsense

YPN can be used either in custom mode or contextual mode. You can choose ad categories to show your ads. But in Adsense you can’t select ad categories.

Google Adsense also allows image ads other than text ads. But YPN does not allow image ads.
Please remember that your site is deferent. The result wills will be varied from site to site. Your ad placement, traffic numbers and demographics will affect overall results. So you have to do your homework to explore which is better.

Yahoo Publisher network

YPN can be considered as one of the best alternative to Google Adsense. Yahoo is one of industrial giant who can challenge Google monopoly. Yahoo is a trust worthy company. So there is nothing to worry about payments.

YPN serves contents based ads same as Google Adsense. But unfortunately YPN is still in beta stage. You should have valid U.S. Social Security or Tax ID number, and web site content that is predominantly in English and targeted at a U.S. user base to participate in the program.
Let us see some characteristics of the program.

(1) Free to join.

(2) Content related ads.

(3) Not permitted to display ads from the other network on the same page at the same time as your Yahoo! Publisher Network ads are displayed.

(4) Cost-per-click basis, so advertisers are charged only when Internet users click on their ads.

(5) Ability to filter competitive listings.

(6) 4 Payment methods.

(7) Minimum payment amount $100, but for paypal method $50.