Thursday, January 3, 2008

Disadvantages of using AdSense to publishers

  • One of the main disadvantage of Google Adsense is publishers don’t have a clue about the percentage they will receive. You have to implement Adsense and then have to wait and see.
  • Even though you have option to filter URL’s , you will still receive inappropriate ads.
  • Adsense does not rotate their advertisements, so eventually your click through ratio will decrease, as repeat visitors are less likely to click through them. Google will hopefully attend to this matter.
  • Google stats does not reveals user behavior stats such as what banners are clicked by users or what keywords are referred.
  • Google Adsense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates.
  • Adsense has also become so popular that people can distinguish them from other adverts. Therefore people may choose to ignore them without even paying them a thought.
  • One major disadvantage of Adsense is they will disconnect publisher account for invalid clicks. They are very arrogant on click fraud. So innocent publisher me loose his account by a click attack launched by a third party. Google should reduce revenue of invalid clicks without canceling the account.

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