Friday, January 18, 2008

“Don’t put all your eggs in one basket” theory for ad publishers

As you know every business should have a start. You will start your business with minimum resources and gradually develop. Later you may realize that you have to diversify your business to optimize profit and minimize risk.
Micro and macro business environment is ever changing. So your revenue will change accordingly. Political, social, economical, environmental factors will play vital role here.

So investment diversification was practiced by lot of business entities to minimize risk. We can simple call it as “Don’t put all your eggs in one basket” theory.

This theory applies to internet advertising business also. Long term success and survival should be the core interest of a business entity. Short term profit will make you happy but it can lead to total destruction.

So when you are developing your business think about the theory and try to diversify your business. Too much diversification will reduce your profit. So practice it for optimum level.

You can consider different CPC providers like Adsense, Bidveriser, Clicksor and different affiliation like CJ, ebay. There are lots of alternatives available. So its up to you to explore.

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